About Us

East Coast Canine Dog Training was founded in 2017 by Sarita Pellowe. Originally from the UK, Sarita moved to Newfoundland in 2012 to gain her Masters degree (M.Sc.) at Memorial University, after graduating from the B.Sc. (Hons) Zoology program at the University of Manchester. Sarita is the proud owner of Kupo and Denzel the Boston Terriers, Leeloo the rottweiler mix, and the coolest of cats and kittens - Brookie.

During her Masters degree, Sarita began working with local rescues and businesses developing her skills as a trainer. After years of experience working with dog owners in St John's, she gained certification as the city's first CPDT-KA (certified professional dog trainer), and East Coast Canine Dog Training was born! Sarita went on to become the province's first, and currently only, CBCC-KA (certified behavior consultant) in 2018. She also provides training and support for the St John's SPCA conducting behavioral assessments and rehabilitative training for shelter dogs.


As a professional member of the PPG (Pet Professional Guild), the APDT (Association of Professional Dog Trainers) and ABS (Animal Behavior Society), Sarita's work adheres to a strict code of ethics to ensure the safety and happiness of her clients - both two and four legged. Sarita's cruelty-free approach teaches owners to train with their brains, rather than with force, and helps owners to communicate more effectively while improving their relationship with their dogs. With continuing education requirements for certification, you can be sure that not only will you and your dog be treated with respect, you will also be receiving training designed with the most up to date research and information in the field!